Including product placement.
Newspapers and magazines etc., traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
Including websites , social platforms, mobile devices, etc.
Each campaign constitutes one entry.
Each entry can be submitted into the several categories, but no more than in 2 categories (2 times). If the entry is entered more than once it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. One presentation image strictly in the following format:
Jpeg, 150 dpi, RGB and A4 size.
This Presentation Image will be a summary of your entry and MUST be contained in one image. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation image (excluding words contained in visuals).
2. Case film:
Case film is accepted as a link to YouTube or Vimeo.
You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
- Long version: 2 minutes long
This case film will be viewed by the Jury during voting and could be used if your entry is a winner in post-Festival promotions. This case film should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English.
- Short version: 30-45 seconds
Additionally, you should supply a shortened/edited version of 30-45 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarizing the written part of the campaign.
It is strongly recommended that you submit your film in 16:9 format.
Encoding mode: multi-pass dimensions are recommended.
|4:3 or 16:9||720x576||720x576|
3. Supporting Material
In addition, we recommend you supply relevant support material, depending on the type of entry you are submitting.
All support materials should be supplied in the following formats:
Images/Photos/Press clippings: as JPGs, 150 dpi, RGB and A4 size.
Video material: as MOV/MP4 (uploaded online). Do not upload TV or cinema ads as support material if they are also contained within your case film.
Radio or audio files: they should be uploaded online as MP3 files, Bit rate 128 kbps, compression ratio 15:1. File size should not exceed 3MB.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.